Polaroid Hoop is a versatile home security camera. The core, elegant disk clicks into many extensions, so the camera can be placed anywhere: shelves, walls or ceilings. The weather-proof, full aluminum construction extends its use to outdoors, allowing it to be used as a door bell or yardcam.

Many of the camera’s features we developed were unique to its product category, like body heat dispersion, antenna friendly / unbroken body, and a wall mount with built-in cord tension management. Introduced at the 2017 CES, the camera never saw the light of day.

Polaroid 2016